The watch world is a landscape of tradition and innovation, where established maisons often collaborate with contemporary designers to produce unique timepieces that bridge the gap between heritage and modern aesthetics. One such striking example is the Audemars Piguet 1017 ALYX 9SM Royal Oak, a collaborative effort between the venerable Swiss watchmaker and Matthew Williams's highly influential streetwear brand, 1017 ALYX 9SM. This partnership resulted in a watch that has garnered significant attention, commanding impressive prices on the secondary market, as evidenced by a recent listing on MAD Paris showcasing a new, unworn full set of the yellow gold 15550BA model for $139,512 + $268 shipping. This article will delve deep into the Audemars Piguet 1017 ALYX 9SM, exploring its design, its significance within the context of both brands, and its impact on the luxury watch market.
The Genesis of a Collaboration: Audemars Piguet and 1017 ALYX 9SM
The collaboration between Audemars Piguet (AP) and 1017 ALYX 9SM might seem unexpected at first glance. Audemars Piguet, a brand synonymous with high-end horology, boasts a legacy stretching back to 1875, famed for its iconic Royal Oak and its commitment to traditional craftsmanship and meticulous detail. 1017 ALYX 9SM, on the other hand, is a relatively young brand known for its minimalist, functional, and often utilitarian designs within the streetwear sphere. Matthew Williams, the creative director of 1017 ALYX 9SM, brings a distinct aesthetic to the table, one that prioritizes clean lines, industrial influences, and a focus on innovative materials.
This apparent disparity, however, is precisely what makes the collaboration so compelling. It represents a meeting of two distinct worlds, a fusion of classic watchmaking expertise with a contemporary, forward-thinking design sensibility. The choice of the Royal Oak as the base for this collaboration is particularly significant. The Royal Oak, designed by Gerald Genta in 1972, is an undisputed icon, a watch that redefined the luxury sports watch category. Its octagonal bezel, integrated bracelet, and bold design have cemented its place in horological history. Using this iconic canvas allowed Williams to inject his unique vision without compromising the inherent elegance and prestige of the Royal Oak.
Design Elements: A Blend of Heritage and Modernity
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